TACO USA
Project type: Custom website & e-commerce integration
Client: Taco USA
Goal: Create a mobile-first site that honors Taco USA’s vintage aesthetic while enabling online growth through sauce sales, merch storefront, and brand storytelling — easy to manage, scalable, and true to the heritage.
The Challenge
Translate a beloved legacy brand into a modern shopping experience without losing its nostalgic charm. The site needed to balance story and sales, integrate sauce e-commerce and a Printify-powered merch shop, and stay simple for the team to update over time.
Our Approach
Playful brand energy, serious structure. We built a clear, commerce-ready architecture and wrapped it in a heritage look and voice.
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Hero that introduces the story and routes to Shop
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Distinct Sauces and Merch paths with concise, product-led copy
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Vintage-inspired visuals, type, and microcopy to preserve the brand feel
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Mobile-first UX with fast load and straightforward checkout
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SEO basics (titles, metas, alt text) and accessible patterns
What We Built
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A six-page site: Home, Story, Sauces (shop), Merch (Printify), Media Gallery, Contact
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E-commerce for sauces with clean product pages and simple checkout
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Merch integration (10 products) styled to match the vintage brand
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A media gallery to celebrate history and deepen connection
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Easy editing and a structure ready for future products and promos
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Launch checklist: accessibility passes, SEO polish, analytics, and device QA
Outcome
A modern storefront that feels authentically Taco USA — nostalgic on the surface, streamlined underneath. Customers can discover the story, buy sauces, and shop merch without friction, while the team can update content and products in minutes.
Deliverables
Web design & build, copywriting, e-commerce setup (sauces), Printify merch integration, SEO basics, brand styling, mobile optimization, analytics, QA, custom theme song, and launch support.