Red Steagall Celebrity Golf TOURNAMENT
Project type: Event microsite & donation flow
Client: Red Steagall Celebrity Golf Tournament @ Split Rail Golf Club
Goal: Give the inaugural tournament a polished online home that tells the story, spotlights the cause, and guides visitors to donate via Cook Children’s — while keeping everything visually seamless.
The Challenge
Year one meant no history to lean on — just a hard deadline and lots of moving parts. The site had to carry two identities (the Red Steagall event and Cook Children’s mission) without feeling mismatched. The donation itself happens off-site, so the experience needed to look and feel continuous from our pages to the foundation’s page, with clear messaging and zero friction on mobile.
Our Approach
Playful brand energy, serious structure. We built a tight design system — color, type, spacing, and iconography — that bridges the event’s look with Cook Children’s voice. Then we shaped a story-first page flow:
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Hero & mission up front: what the event is, why it matters, who it benefits
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Clear, persistent CTAs to the donation page (deep-linked, labeled, and mobile friendly)
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Content modules for celebrity involvement, schedule, course details, sponsor mentions, FAQs, and contact
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Microcopy alignment so language matches Cook Children’s tone where appropriate
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Mobile-first UX with large tap targets, trimmed copy, and fast load
What We Built
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Clean, co-branded event microsite with a single, focused path to “Donate”
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Sections for celebrity roster, schedule, course info, and sponsor highlights/tiers
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Consistent visual system that makes the off-site donation step feel native
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Easy editing so the committee can update details in minutes and reuse the framework next year
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Launch checklist: accessibility passes, analytics, and device QA
Outcome
A professional, first-year web presence that feels cohesive from the hero to the donation receipt. Visitors quickly grasp the event and its purpose, then move straight to giving — without visual whiplash between brands. Organizers can keep content fresh before and after the tournament, and the structure is ready to scale in year two.
Deliverables
Design & build, copywriting, co-branding integration, information architecture, donation flow strategy (off-site), basic analytics setup, QA, and launch support.