Your Homepage Is Confusing People — Here’s How To Fix It
By Bomb + Deano’s Digital Creative Your homepage is the moment someone walks through the front door of your business. In a few seconds, they decide if they are in the right place or if they should quietly back out and try somewhere else. Most small business sites lose people right there. Here’s how to tell if your homepage is confusing visitors — and how to straighten it out. 1. It Doesn’t Answer The Right Questions Fast Enough A stranger should be able to glance at your homepage and...